About Us

The Back Story

After more than 20 years working with other CRMs and with over 15 books written and published on the topic, we found Zoho CRM and started working with it. We were so impressed with their products and the things that they could do, that our firm ultimately stopped NoPlaceToFindAnswerssupporting all other CRMs. We are now focusing exclusively on Zoho suite of products.

When we first started, we soon found out that there was no place to find the answers to a ton of our questions. Out team spent hours doing research using online help to see not only how to do something but WHY click this option or that one? We spent nights and weekends viewing YouTube videos that sometimes helped, but mostly not.

So, we gave up and did our own testing.

Finally we just ended up testing each and every one of the features not only in Zoho CRM, but in the other Zoho apps as well.

It’s not that Zoho is hard to learn, but when each Zoho product has so many features and options that you can implement, it can be overwhelming to determine what is best for your company.

Fast forward to today

Through a ton of work, lots of testing, and some in-depth study, we are ZohoONE certified (only 80 firms in the world). In addition, Cornerstone is one of Zoho’s premier Certified Consulting firms. Our founder, Susan Clark, is one of only 4 consultants in the US and 25 in the world on whom Zoho has conferred the title of Zoho Advanced Solutions Partner, acknowledging her in-depth and broad knowledge of the Zoho product lines. Zoho also awarded Susan the MVP award in 2019, given to the partner who shares their knowledge, accelerates participation within the community, and who champions Zoho.

Why do you care?

It means that when you hire us, we know the answer to your questions now (we don’t have to research it). Our clients hire us now because we understand the business behind what they are asking for and we are good and we are fast.

What do you think made the difference?

Mastering All Things ZohoCertainly time and more client scenarios. Practice of course. But here’s what really made the difference. We have invested literally thousands of hours in doing our own testing on each and every Zoho option, so that we understand how it works and why you would use one over another. We have traveled to India multiple times and spent time learning from their product managers. We travel to their offices in California and to their headquarters in Texas several times a year and talk with the management team and the president of Zoho.

We’ve spent years mastering all things Zoho.

So then we wrote the book

We should write a Zoho book.We have loved using all of the knowledge to help our clients, but felt like we needed to do more. So, everything that we learned that made the difference between where we started out and where we are now, we organized it and wrote the Zoho CRM Everyday QuickStudy Guide. It is the only book on the market written about and focusing exclusively on Zoho CRM, with sections for the end-user covering normal, everyday use and sections for the administrator covering all of the Setup commands.

And we have almost completed our new Zoho ONE QuickStudy Guide which covers all of the products in the Zoho ONE suite of apps.

You could skip reading the book

Zoho CRM QuickStudy GuideIt’s true that some people don’t like to “read the book”…no problem. Because of the time that we spent in researching and writing the book (and keeping it up to date), and working with the thousands of clients in different industries and of different sizes, we know how to do whatever it is that you want to do (or even if it is possible). It’s a big task, but we are all committed to helping our clients get the most out of their investment.

Book some time with us now while you are thinking about it:

Susan Clark

Founder and CEO

Susan’s 30 years of sales/marketing experience have led her to believe that technology should support you (and not the other way around). Her focus is customizing software to reinforce corporate sales and marketing strategies. She is Zoho ONE Certified, holds the status of a Zoho Advanced Solution Partner (bestowed on less than 30 consultants worldwide), and honored by Zoho as MVP in 2019. She is the author of over 16 books on CRM and related software.

Zach Spader

Zoho Solutions Architect


Zach is our Zoho Solutions Architect with over 7 years of experience as a Zoho Admin. He is a strategic thinker that excels in creating innovative solutions for businesses of all types. His broad experience in supporting organizations in a variety of different roles gives him a unique perspective into developing systems that integrate seamlessly into our client’s businesses

Faryal Khan

Zoho Developer

Faryal Khan-Database DesignerFaryal is our Zoho CRM Developer. Her expertise is in software development, database management, and user interface architecture with an emphasis on Zobot chatbot design and workflow implementation. Her background in IT management and programming has greatly influenced her ability to solve complex problems and can help you better design and manage your business’s interface.

Admin

Office Manager

Cristina Mooney

serves as the Office Manager to the firm and has worked with us in providing research on prospects, updating our database, and corresponding with Leads. She also manages most of our social media accounts.

Uma Maheswari

has been working with us since 2015. She is our expert in creating custom functions and associated workflows, not only in CRM, but also in the other Zoho apps. She has extensive experience and a keen understanding of many of the integrations involved.

David DeShurley

has worked with us since 2005 and is in charge of our bookkeeping and general daily office issues.